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How Franchise Consultants Help Promote Business Growth
Posted on November 12, 2010 by My Franchise Law

For business owners considering entering the world of franchising, a franchise consultant can be an invaluable source of information and resources to help you assess your options and decide how to best proceed.  Their purpose is to guide you through the franchising process, and offer their step-by-step expertise and recommendations, beginning with the first evaluation to the final signing of the franchise contract.

Some services franchise consultants offer:

Impartial Evaluation: When analyzing your business model, a franchise consultant will be able to assess whether you have a valuable and/or unique product or service to offer in the current marketplace and what will make your business stand out from the rest of the crowd. Without an angle to make your business distinct, it will be difficult to market it to potential customers.

Market Analysis:  Franchise consultants will analyze the current market trends and available resources to determine if there is sufficient demand for your products and services in the marketplace.  Armed with this information, you will be able to make an informed decision as to whether franchising is the best way to expand your business or not.

Financial Analysis: A franchise consultant can also help you determine the amount of money that will be required to get your franchise off the ground. There are many expenses that will have to be considered - including franchise lawyer fees, accountant fees, and marketing expenses - all before you ever see a dime of revenue, so it’s important to know where you will stand financially during the entire franchising process.

Paperwork: Many franchise consultants, in combination with a skilled franchise lawyer, can also help you prepare the necessary documents required for your franchising endeavor, including the initial franchise agreement and the marketing package/presentation to attract potential investors.

External Resources

Small Business Administration

A government resource for finding information on planning, mentoring, and strategies for franchises and small businesses.
SBA Small Business Planner

USA.gov Business Gateway

Resources for every step in planning your business or non-profit, from getting your EIN to handling wages.  
USA.gov Business Gateway

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